What is AWeber?
AWeber is an email marketing service provider which helps people keep in touch with their subscribers who have requested to be on their mailing list. It was founded in 1998 and since then 120,000 individuals and businesses have used its platforms for email marketing.
AWeber helps its customers in creating a mailing list, design newsletters that can be sent to the subscribers on your list, automate your email marketing via the use of ‘autoresponders’, view and analyze statistics related to your email marketing campaigns, and many more.
Features of AWeber:
The unique features of AWeber are:
1. Marketing Automation:
AWeber allows its users to use “if this, then that” logic to automate the e-mail marketing process. For example, when a subscriber clicks a link, then a tag will automatically be set to that subscriber. Then the tags are used to decide which emails are sent to whom, and when they’re sent.
2. Responsive Email Design:
This is a very cool feature of AWeber where it resizes the emails based on the device the subscriber is using to view the message, whether it’s a desktop, smartphone, or tablet.
3. Data Segmentation:
AWeber helps users in providing segment data based on the content of any field in their database and user activity like emails opened, links clicked and web pages visited. This information can help its users in further target and building of marketing strategy.
4. A/B Testing:
This is the specialty of AWeber where it shows its users two options (A/B) to compare the variations in specific elements of their emails to see which performs better. For example, AWeber allows its users to test two headlines to check which one generates the higher open rate.
5. HTML Email Templates:
AWeber has 700+ readymade templates that are mobile-responsive for its users.
6. Reporting and Analytics:
Keeping an eye on the marketing campaign performance is a key feature of AWeber. This feature helps its users in monitoring some key factors like open rates, bounces, list growth over time, sign-up methods, and a subscriber’s activity history. It helps the users to continuously improve their strategy by implementing tactics.
Pricing of AWeber:
Well, no matter how unique features a company might have, it all comes down to the prices. So, let’s look at the price range.
There are two variations of AWeber: Pro and Free. For the Pro plans, the pricing structure is:
- 0-500 Subscribers: $19.00/month
- 501-2,500 Subscribers: $29.99/month
- 2,501-5,000 Subscribers: $49.99/month
- 5,001-10,000 Subscribers: $69.99/month
- 10,001-25,000 Subscribers: $149.99/month
- For 25,000+ Subscribers, contact AWeber for a quote.
So, now discuss the free plan. You can use the free plan with all the features until and unless your subscriber rate is less than 500. After 500 Subscribers, you have to use the paid version.
What are the Pros and Cons of AWeber?
- AWeber keeps its platform updated to include tools for engagement in multiple ways, which is a huge bonus for us in customer relationship management.
- AWeber is very easy to use.
- While there are design limitations, there are plenty of options to choose from on what kind of content you can add to your email.
- The emails of AWeber are more likely to make it to the inbox rather than going to the spam.
- It allows its users to have control of who is interested in the email they send.
- Often the list segmentation could be more seamless as it’s confusing sometimes because they still use a list-based tagged system.
- Drop and Drag is a great feature, but it doesn’t seem to work perfectly on certain templates, where it does on others. It should work the same across all of them.
There are so many companies in the market which compete against each other. So, let’s discuss some of the competitors of AWeber:
MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns.
ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind-the-scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.
It helps its users to easily manage the marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
It’s a web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.
Mailchimp helps you design and share campaigns across multiple emails and ad channels, integrate with services you already use, and track your results. It’s like your own personal publishing platform.
In the end, if you are running a business and you are having difficulty in email management, then you should try AWeber. Both big, as well as small companies, can use it efficiently. So, what are you waiting for? Go and explore Aweber!
We hope this Aweber Review will clear all your doubts regarding the Email Marketing Tools, and if you want to give any suggestions to the Tech Geek, then comment down below.